Eventtia

NOVEMBER 2, 2017

More and more business leaders and marketing professionals understand the real impact of planning events, and leverage this strategy as a primary driver for brand growth and awareness. According to a survey presented by Meetings Mean Business, “Executives believe in-person meetings are important to their businesses, beneficial to operations and critical to career development.

Attendee 63

Attendee Marketing Marketing Management 63

Crowdriff

NOVEMBER 3, 2017

As a savvy marketer, you’re now probably familiar with user-generated content. But are you using user-generated video? And are you maximizing on this medium’s potential ROI to boost your brand? Video is exploding in popularity with consumers and businesses alike. 45% of people watch more than an hour’s worth of video each week on Facebook or YouTube. 87% of online marketers use video content to promote their brand. 51% of marketing professionals across the globe say that video is the type of con

Social Media 52

Social Media Tourism Tourism Promotion 52

BizBash

OCTOBER 31, 2017

For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever.

Trade Show 51

Trade Show Meeting Planner Conference 51

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. Do you think about it as a one-and-done, or as something that can extend its reach by delivering consistent value that keeps it top of mind for your attendees year round?

Marketing 76

Marketing Marketing Meeting Website 76

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

Crowdriff

OCTOBER 30, 2017

Whose opinion do you trust more when it comes to trying something new: your friends’, or a brand’s? Most of us would instantly choose the former. Chances are if you see a great photo one of your friends took of that cool new café around the corner, you’d go there much more quickly than if the photo popped up as an Instagram ad. That’s why user-generated content (UGC) is so effective.

Marketing 52

Marketing Marketing Social Media Media 52

Crowdriff

OCTOBER 31, 2017

Earlier this year, we had the pleasure of hosting a webinar with Bound (formerly known as Get Smart Content), a tool that helps brands deliver personalized digital experiences to website visitors. Modern day travelers are visual decision makers, who are increasingly expecting tailored experiences online. So, we took this opportunity to discuss how DMOs can leverage the combined power of UGC marketing and personalization to deliver the best visuals at the right time.

Marketing 52

Marketing Marketing Travel Travel 52

BizBash

NOVEMBER 3, 2017

Here's a look at new Toronto eateries, drinking spots, hotels, conference areas, private rooms, and other spaces to open for.

Venue 47

Venue Meeting Conference Events 47

BizBash

OCTOBER 31, 2017

A/B testing is a crucial element in any startup foundation. Even the big dogs on the block use it. For example, in 2012, a Microsoft employee working on Bing came up with an idea for how to display ad headlines. Unfortunately, the idea was pushed to the bottom of the priority list by program managers working on the project. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing.

Advertising 34

Advertising Online Platform Audience 34

BizBash

NOVEMBER 1, 2017

More than 2,000 event and meeting professionals attended BizBash Live: New York at the Jacob K. Javits Convention Center on.

Production 41

Production Events Meeting 41

BizBash

OCTOBER 31, 2017

As Airbnb global head of alternative marketing Sarah Goodnow and her team began making plans for the 2016 Airbnb Open.

Meeting 32

Meeting Marketing Marketing 32

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

Crowdriff

NOVEMBER 3, 2017

Though it’s blessed with breathtaking natural views, 130 km of pristine seaside shoreline, vast forests and is world-renowned for its saunas, none of these elements qualify as Helsinki’s top attraction, according to the Marketing and Communications Director for Helsinki Marketing Tia Hallanoro. “I would still say that the biggest attraction is the people of Helsinki.”.

Website 52

Website Social Media Prospect Tourism 52