Pandemic Planning 101 from Million Dollar Event Career Course
Smart Meetings
JANUARY 25, 2022
When the creative brief from your initial event strategy session calls for brand and reputational impact, how do you measure if you are successful? The events team around Google Lunar X Prize, a $20 million, 10-year competition for scientists and students to be the first team to land a rover on the moon worked with Academy Award-winning directors to shoot a documentary with the stories behind each team, screened it at SXSW and hosted an after-party.
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