Solimar International

DECEMBER 22, 2023

Tourism is a constantly changing industry that works best when it can anticipate and adapt to new trends amongst tourists. It’s in the best interest of destination management organizations (DMOs) to frequently engage in tourism planning , and to consistently navigate changing trends and adjust to new demographics.

Trends 98

Trends Travel Travel Social Media 98

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White. Ask customers to share.

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

Tourism 95

Tourism Tourism Travel Travel 95

Travel Daily Media

MAY 10, 2023

The post “Travel is at a crossroads: It can either become more sustainable via innovation – or be forced to take action via crises and regulation” appeared first on TD (Travel Daily Media) Travel Daily. Sustainability will be a key topic driving the agenda at this year’s Phocuswright Europe.

Regulations 72

Regulations Sustainability Travel Travel 72

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

NOVEMBER 1, 2022

Tourism destinations go through various stages of development, and during each of them, managers face issues and challenges that need to be addressed to guarantee the ongoing success of the destination. Create goals to develop the tourism product. What is an emerging destination? . Emerging destinations’ development challenges.

Tourism 52

Tourism Tourism Destination Management Sustainability 52

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines.

Tourism 97

Tourism Tourism Social Media Online 97

The MICE Blog

OCTOBER 18, 2022

These events are known far and wide, and large amounts of time and money go into their organisation, with the aim of positive long-term impacts in the host city through the infrastructure development, event attraction and tourism. Meg is a source of inspiration and an expert in events management and sustainability.

Sustainability 130

Sustainability Events Virtual Events Social Media 130

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Destination Management Organisations are facing high competition for tourism dollars. Find out below! . Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Travel Daily Media

AUGUST 1, 2023

Adventure Travel conference on 17 April will explore the trends and challenges associated with one of the fastest expanding tourism sectors in the travel industry. ABTA is offering a 10% discount on all event bookings made before 31 August using the code ABTASUMMER23*. for more detail.”

Conference 66

Conference Seminar Training Regulations 66

Solimar International

JULY 2, 2021

DMOs play a large role in contributing to a more resilient, inclusive and sustainable approach to tourism and destination development. A Destination Management Organization (DMO) is a non-profit organization that promotes a destination for tourism purposes.

Tourism 98

Tourism Tourism Destination Management Sustainability 98

AltexSoft Travel

JULY 14, 2022

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. What is experiential travel? 2022 ADVENTURE TRAVEL INDUSTRY SNAPSHOT by ATTA. Experiential travel distribution.

Travel 105

Travel Travel Affiliate Booking 105

Solimar International

JUNE 22, 2021

Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay. Within the booking process, all services and information need to be accessible for visitors.

Social Media 96

Social Media Destination Management Website Booking 96

Travel Daily News

APRIL 6, 2023

2018 to 2022 Beach Hotels Market Outlook Compared to 2023 to 2033 Forecast The beach hotel market is expected to grow in the coming years, driven by factors such as increasing tourism, rising disposable incomes, and growth in the number of international travelers. million in 2033. To entice tourists, China is constructing new beach spots.

Trends 72

Trends Marketing Marketing Retreat 72

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91

Tourism eSchool

NOVEMBER 22, 2020

Whist they may not have a paid tourism offering for visitors, or be run by a private tourism operator (who can pay for a visitor guide advert), it’s a missed opportunity to not talk about them. Encourage Visitor Advocacy on Social Media. Rebecca is a tourism marketing specialist and co-director of Tourism eSchool.

Social Media 98

Social Media Advertising Tourism Tourism 98

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. Then you have the DMO’s social media content.

Website 87

Website Media Social Media Publishing 87

DCI

SEPTEMBER 16, 2022

By working with these travel advisors, destinations can cultivate one of a kind experiences for travelers who will bring big tourism spend to local communities. VIP experiences create new sustainable opportunities for partners. Yet the impact goes well beyond just a burst of cash.

Travel 59

Travel Travel Fashion Social Media 59

DCI

FEBRUARY 10, 2022

Culinary tourism goes far beyond simply what to eat in a destination – but you know that already. Look for the new sustainable efforts, minority chefs rising in the ranks, or neighborhoods that are now home to an emerging dining scene to help engage food writers and excite them with your pitches. Diala Canelo. Jessica Hirsch.

Travel 63

Travel Travel Audience Social Media 63

Tourism eSchool

OCTOBER 31, 2020

Commentators talk of the following overarching characteristics of our new visitors, as they plan and book their travel into the future: People will travel with social distancing and health safety measures in place (and expect the industry to support them with this too). 65% trust the tourism industry to keep them safe. #1

Travel 52

Travel Travel Website Tourism 52

AltexSoft Travel

SEPTEMBER 19, 2023

Company’s booking website and mobile app allow you to track and collect a wealth of data, from web traffic information to user behavioral metrics (session duration, navigation paths, etc.), Other travel booking platforms are the main source of information on competitors’ offerings. geolocation, profiles, and feedback.

Travel 52

Travel Travel Airlines Booking 52

Interface Tourism Spain

MARCH 10, 2023

Wellness tourism: what is it and who is the traveller that practices it All the news Back to newsroom Wellness and fitness trends are becoming more and more popular and, as expected, they have already reached the tourism industry. So… What is health Tourism? Who is the wellness traveller (Travellyze)?

Tourism 52

Tourism Tourism Travel Travel 52

Solimar International

DECEMBER 30, 2022

The term sustainable travel comes with many interpretations. In the simplest terms, sustainable travel refers to efforts to engage in environmentally friendly behaviors that limit tourism’s negative impacts on natural environments and local communities. Our top sustainable travel tips for 2023.

Sustainability 52

Sustainability Travel Travel Tourism 52

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. Social Media Accounts.

Website 52

Website Tourism Tourism Marketing 52

The Abbi Agency

JULY 27, 2021

The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Quality, context and strategy are often flung out the door in favor of rising social media trend lines or paid media click-through rates. Things that work in other industries don’t fit tourism. Faster is better.

Marketing 246

Marketing Marketing Social Media Tourism 246

Tourism eSchool

MARCH 3, 2021

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents. Who else is supporting visitors in our region? servicing activities?

Retail 98

Retail Social Media Website Tourism 98

Tourism eSchool

JULY 3, 2022

Many tourism operators are struggling to find the staff to run their tourism experiences (thanks covid), impacting their opening hours and experience delivery. Insta" Over-Tourism. Diluted Social Media. Disappointed Visitors. Incorrect visitor assumptions. Expecting business to be open open 7 days.

Marketing 52

Marketing Marketing Social Media Advertising 52

Tourism eSchool

MAY 18, 2022

Marketing a location as a tourism destination successfully comes down to aligning the DNA of a destination (the people and the place), as closely as possible with potential travellers who value and connect with destination’s DNA (your high-value visitor personas: see below). Planning Principles. Understanding your Destination’s DNA.

Marketing 98

Marketing Marketing Tourism Tourism 98

Solimar International

NOVEMBER 16, 2022

From online bookings and reviews, to home-sharing, ride-sharing and mapping services, technology facilitates every step in a traveler’s journey. Not to mention the major role that social media plays in augmenting the effects of overtourism. Mass tourism is not restricted to major cities or a specific destination for that matter.

Tourism 52

Tourism Tourism Regulations Social Media 52

Tourism eSchool

JANUARY 3, 2023

The Destination Marketing Issues The common issues we are seeing in many corners of Australian in recent months (in no particular order) include… Local Resident Fatigue Some communities (regional and remote in particular) are questioning the value of some types of tourism in their local communities.

Marketing 40

Marketing Marketing Social Media Website 40

AltexSoft Travel

NOVEMBER 16, 2022

arguable sustainability issues since many glampsites consume a lot of energy and water and create excessive waste (well this one depends on the property). Besides, a strong web presence is essential, including both a well-organized own website and other distribution channels to simplify the planning and booking stages of the customer journey.

Technology 59

Technology Technology Trends Website 59

Tourism eSchool

SEPTEMBER 17, 2021

They are also three highly trusted sources used by your customers and visitors when planning and booking travel. After working with many tourism experiences over the years, plus being a frequent traveller myself, I've put together 5 reasons why you may receive a negative review, including some tips on how to avoid them in the future.

Tourism 52

Tourism Tourism Online Banking 52

Social Tables

JANUARY 4, 2018

According to CWT Meetings & Events, you can expect a spike in booking prices of about 3.7%. That speed and ease has led us to a state of modern ecommerce that has consumers growingly impatient with drawn out registration and booking processes. Social media influencers are the new celebrity. By how much you ask?

Trends 167

Trends Hospitality Social Media Events 167

Social Tables

JANUARY 4, 2018

According to CWT Meetings & Events, you can expect a spike in booking prices of about 3.7%. That speed and ease has led us to a state of modern ecommerce that has consumers growingly impatient with drawn out registration and booking processes. Social media influencers are the new celebrity. By how much you ask?

Trends 74

Trends Hospitality Social Media Events 74

AltexSoft Travel

MARCH 20, 2020

Before the coronavirus outbreak, tourism supported roughly one out of ten jobs in the world, accounting for 10 percent of global GDP. Tourism proved its resilience and ability to learn lessons from crisis multiple times. The skyrocketing cost of fuel severely affected tourism, especially — the airline industry.

Travel 86

Travel Travel Airlines Tourism 86

Crowdriff

MAY 10, 2017

Since then, the good people at Visit Franklin have used our platform to source user-generated content (UGC) as part of their strategy to develop their brand image, build visual influence, and deliver powerful experiences that drive leads, visitors, and bookings. What can other DMOs and tourism brands learn from Visit Franklin?

Social Media 52

Social Media Audience Online Culture 52