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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.

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MICE professionals

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The Future of Events: Hear From Experts on Sustainability, AI, and Event Data

Bizzaboo

Plus, we threw in some key insights on trends identified by Gartner® in its inaugural Magic Quadrant™ for Event Technology Platforms. Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time.

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17 Outstanding Event Marketing Examples

Bizzaboo

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

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Eventtia vs. Splash: What’s the difference?

Eventtia

If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Event marketing platform vs. online events platform The first difference comes in what the platforms are designed to do.

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Influencer Marketing – #EventIcons Episode 112

Endless Events

They can help brands and events alike launch their businesses to new heights. In today’s episode of #EventIcons our iconic panel Nick Borelli of Borelli Strategies, Melissa Brandle of August United, and Rachel Stephan of snöball event influencer marketing join us for an in-depth discussion on influencer marketing at events.

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Craft The Perfect Event Proposal, Market Via Facebook Groups, and More

Endless Events

In this past episode, our very own Will Curran joins their hosts Corey Moss, Katye McGregor Bennett, Michelle Loret, Brittney Lanni (their amazing new live events host) to talk about emerging technologies in the event industry, along with creating and augmenting live event experiences. Check-In Tip for a Headache-Free Event.

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