Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Stova

FEBRUARY 15, 2024

The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand.

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Sponsors Prospect Automation Trade Show 59

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

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Bizzaboo

JUNE 21, 2023

Marketing Platforms Covering a broad range of functions — from email marketing management to content management, marketing automation, and more — marketing platforms provide event marketers with a suite of tools for engaging and activating customers. They enable businesses to manage relationships with current and prospective customers.

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Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Lippman, producer of the Exhibition and Convention Executives Forum (ECEF) and other events for trade-show executives, sees this as a very positive sign.

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Event Marketing Marketing Marketing Virtual Events 98

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs.

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Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Educate customers and prospects?

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