Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. we can gain a better understanding of that industry’s general landscape and its public perception. This enables us to either align with or challenge those findings in our marketing approach.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. By shifting our focus from short- to long-term, event marketers can do more than react to change. This article will appear in the November/December print issue.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Consulting 98