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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.

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The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

Likewise, it will be a lot more important to have a hefty suite of event promotion tools for an external event than for an internal event. Consider INBOUND: A 25,000+ person annual flagship marketing event produced by the marketing automation company HubSpot. A customizable event agenda module. CRM software.

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6 Ways to Drive Success with ROI Technology

Smart Meetings

Engagement tools like smart tags and mobile event apps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Savvy companies use data gleaned from events to improve other pieces of their sales and marketing programs.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Below is a comprehensive, but by no means exhaustive, list of tools that can assist you in measuring and attributing event ROI. CRMs Customer relationship management systems (or CRMs) are the backbone of the modern event marketer’s strategy. They enable businesses to manage relationships with current and prospective customers.

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The Definitive Guide to Event Registration 2024

Stova

The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Maybe you'd like to automate registration to save time or have an integrated mobile app.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Educate customers and prospects? Make a list of all your potential event goals. For example, how many quality prospects will you add to your database? Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? Increase sales?