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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

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MICE professionals

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. You’ll be able to send booking requests and receive confirmations and other status updates through your own system interface.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. email is still what event professionals go to throughout the entire event lifecycle.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They only connect suppliers with consumers and distributors and earn their commission in case the tour is booked. Here’s how it works.

Travel 105
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. Another advantage is receiving your guests’ contact information which doesn’t happen when your bookings are made through an OTA. Metasearch cost models. Via open APIs.