Cross-team Collaboration — the Most Overlooked Event Strategy
Convene by PCMA
JULY 8, 2022
So, what’s the key to creating an event that is irresistible and indispensable to your audience? For example, total attendees, Net Promoter Score (NPS), or exhibitor revenue. Is the registration platform being built in a way that will allow marketing to track ecommerce conversions? Then, commit to achieving them as a team.
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