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15 Audience Engagement Strategies That Actually Work

Social Tables

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149
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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience.

MICE professionals

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Event apps. Social media.

Meeting 348
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7 Ways to Create Immersive Mobile Event App Experiences

Stova

This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? How do you leverage mobile apps during online events? Elevate arrivals.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

Know your audience. Conduct surveys, analyze behavioral data from past events, talk to registrants and read comments they post in chat. Make sure it stays true to audience needs. For example, enrich live events with prerecorded content by thought leaders. Capture the energy of live events. Have a back-up plan.

Speakers 244
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What Event Attendees Want Now

Convene by PCMA

“It’s 2024,” he said, “and I want you to repeat after me: I will not … compare my event … to 2019 … anymore.” Let’s stop talking about comparisons to 2019 in our data and let’s start talking about audiences. Less trusted were thought leaders, 36 percent, and blog posts, 9 percent. What motivates them, what drives them?”

Attendee 130