Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

JANUARY 13, 2022

Unlike advertising, where you pay for what you get, there is an art to editorial placement. As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Is it harder to measure quality compared to advertising equivalency?

Advertising 52

Advertising Prospect Public Relations Media 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Think local. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

Allied Global Marketing Los Angeles, CA With a legacy spanning over 30 years, Allied has evolved from its origins in film advertising to become a global leader in entertainment, culture, and lifestyle marketing. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences. Cadence, Inc.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98