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Answering the Call of the Event Future

Smart Meetings

Dean added that partnering with a destination to inject local culture in every aspect of the event from site inspection to keynote and closing ceremony is the fast track to helping attendees see the affair as a must-attend in-person event. Youth sports was a key market during the pandemic when corporations were hunkered down.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Post-Pandemic Events: The Contactless Way

Endless Events

Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. Will we adapt to a new way of marketing and communications?

Events 327
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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. By prioritizing customer acquisition, retention, loyalty, and satisfaction, companies can differentiate themselves in the market, foster long-term relationships, and drive revenue growth.

Retail 48
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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. And almost a third were new since 2021.

Attendee 294
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Generative AI: ‘The Essence of What Will Create Our Future’

Convene by PCMA

So, as leaders, if you want to think about being innovative, being proactive, being ahead of this curve — absolutely start engaging with this technology.” ” AI as a Complement to Human Work AI will not immediately replace jobs but will augment human capabilities, making those who use AI more competitive in the job market.