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European tourism draws close to pre-pandemic levels in 2023

ETC Corporate

Towards the end of 2023, European tourism continued its robust recovery, nearing pre-pandemic levels despite inflationary pressures. below, showcasing a resilient travel demand across the continent – a trend which is expected to continue into 2024. Across reporting destinations, foreign tourist arrivals stand at 1.6%

Tourism 282
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2023 Travel Outlook

Advanced Travel and Tourism

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. Travel foundation predicts an increase in spending compared to 2022, and even when compared to levels in 2019. On one hand, reports about persistent inflation and rising interest rates are scary.

Travel 233
MICE professionals

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European tourism recovery continues into 2024, with travel expenditure expected to hit record numbers

ETC Corporate

Europe’s tourism industry is experiencing a robust recovery in the first months of 2024. This continues the upward trend observed in 2023, which recorded foreign arrivals 1.2% Based on data from reporting destinations, foreign arrivals (+7.2%) and overnights (+6.5%) in the first quarter of the year surpassed 2019 figures.

Tourism 191
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.

Travel 246
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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 244
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Celebrate World Tourism Day

Smart Meetings

A comprehensive travel survey recognizes this historic day World Tourism Day takes place each year on September 27. It was established by the United Nations in 1980 to commemorate the same day in 1970 when the UNWTO (United Nations World Tourism Organization) Statues were adopted. Read More: Go.

Tourism 246
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Europe’s tourism rebound predicted to continue into 2023

ETC Corporate

The outlook for travel to Europe is promising despite global pressures such as high inflation, the war in Ukraine and consequent energy crisis, and the looming economic recession. The latest data indicates a recovery of 75% of 2019 travel volumes to Europe in 2022.

Tourism 222