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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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Journalism or influencers: the means of inspiration for travelers

Interface Tourism Spain

The growing figures of social networks, the difference in costs (now not so disparate) and the fall in media audiences still reluctant to embrace the new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks grow exponentially.

Travel 52
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Journalism or influencers, the means of inspiration for travellers

Interface Tourism Spain

A growing audience Social networks are growing exponentially. The annual Digital 2022 report, published by Hootsuite and We Are Social, revealed that users of social platforms grew more than 10% between 2021 and 2022, with 424 million new users.

Travel 52
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

For example, TripAdvisor 2022 Report discovered that about three quarters of travelers are willing to see new places, with such priorities as having new experiences and learning about history and culture not far behind. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. 2022 ADVENTURE TRAVEL INDUSTRY SNAPSHOT by ATTA.

Travel 105
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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Travellyze , ITG’s business intelligence platform, surveying more than 9,000 travelers around Europe, reinforces the idea that wellness tourism is seeing a surge. According to the platform, wellness is no longer solely for the well-off. Of these, 15% say they will spend more than in previous years in 2022. .

Tourism 52
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Social Media has introduced a new level of individual influence; where people can establish and contribute to global communities that can’t possibly be matched in the physical world. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships.

Tourism 52
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How Marketers Use Data to Create More Successful Events

Convene by PCMA

But you can envision [thinking], “Wait a minute, I’ve gone to this event before, I’ve attended these kinds of sessions, those sessions have this metadata or these tags along with it, when I go into an online experience, I’m going to get [served] something similar.” Coming into 2022, we were about 50 percent down from where we were in 2020.