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Tourism’s Top 10 Most Unique Destination Websites

Solimar International

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media. Airlines didn’t begin selling tickets online until 1994, and hotels followed a year later. Tourism marketing in the age of social media.

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Has its own dedicated event website. Online: On your social media profiles and on your website. By Rebecca White.

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A Tourism Marketer’s Guide to Getting Started with Email Marketing

Tourism eSchool

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. Email generates leads & drives people to your website. By Paige Rowett.

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What is the Value of Digital Destination Marketing?

Solimar International

The travel and tourism industry is no exception. They have adopted new digital habits, and changed their online behavior as a result. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Find out below! .

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12 Things Successful Visitor Centres Do Differently

Tourism eSchool

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. What is their visitor journey and online + offline touchpoints ? eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents.

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3 Story Ideas for Social Media Posts and Blog Articles

Tourism eSchool

Following are three stories ideas that you can tell via social media or your blog that will help attract and convert more of your Ideal Customer to visit your Tourism Business or Destination, and help keep your business or destination top of mind as we emerge in the new post-covid vaccinated travel future. Inspiring Stories. What shall we do?