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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. Video was one of the greatest movers in 2017, and it’s no wonder its use is still on the rise this year. We have a plan and its simple: become more engaging. Click To Tweet.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

your Ideal Customer) and what brand messaging you are wanting to promote. Some of the social network engagement statistics which you can measure include: Click through rate – What is the click through rate from your call to action? Have you worked with a digital influencer to promote your destination or business?

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The Top Benefits of User-Generated Content: Why UGC Is Important for Your Brand

Crowdriff

While there are many tools marketers can use to promote their brand, one of the most potent is certainly user-generated content (UGC). Your brand’s biggest fans are snapping photos, writing reviews, and publishing blog posts promoting your products or services — often without any prompting.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

The right social network. By turning the winning design into a cup that could actually be purchased in-store, Starbucks pushed the limits of UGC and showed that it can exist beyond social media promotions. — Warby Parker Help (@WarbyParkerHelp) October 5, 2017. The interests of their target market.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Useful content to promote budget destinations. To enhance this idea, Ryanair utilizes its blog to promote certain destinations to its audience as recommended budget routes, rather than promoting the services themselves. Integrating social networks as a part of travel experience. So did American airlines.

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Alternatives to Twitter

Conferences that Work

Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Ernie Smith explains why ownership and openness matter when choosing a social network alternative to Twitter. And that’s where commercial networks often falter.