Convene by PCMA
MARCH 25, 2024
Leong, Kobe’s CEO since its founding in 2016, has built an agency that works with 14 million content creators and 600 brands, including Fortune 500 companies. Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together.
Endless Events
FEBRUARY 11, 2022
How To Gamify Events? Include gamification in your event marketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
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Endless Events
FEBRUARY 22, 2019
It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). The main reasons why event goers attend is for learning or networking purposes. PURPOSE: Engage attendees and build social media presence.
Bizzaboo
JULY 7, 2021
Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.
Endless Events
JUNE 28, 2018
Providing additional conference events and parties to hype up your attendees and build excitement will create loyalty. The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. Funko Fundays.
Endless Events
FEBRUARY 21, 2018
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.
Conferences that Work
SEPTEMBER 21, 2016
Sent: 9/8/2016. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings. Now event industry influencers are being asked to do the same thing.
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