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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. All the news Back to newsroom. A window of opportunity.

Tourism 52
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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Social Media Storytelling in Destination Marketing.

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. This fun weekly tradition sparks conversation on social media and beyond – and gives guests another reason to look forward to Fridays.

Tourism 52
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. Those are websites that sell all sorts of travel products, separately or packaged in bundles. What is experiential travel?

Travel 105
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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

After all, different regions have different laws, and different social networks have different terms. Q: Do I need to ask permission to post user-generated photos on my website? Because of copyright , a user retains the rights to whatever they post on social media. A: It depends.