Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing. And that’s what makes social proof such an effective tool for marketers, including event marketers.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. The C2C program also can help facilitate finding local industry expert speakers.

Sports 99

Sports Public Relations Audience Prospect 99

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.

Social Media 62

Social Media SEO Public Relations Events 62