article thumbnail

Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. There are chances to reach more diverse and engaged audiences.

Trends 215
article thumbnail

Community Model: Year-Round Engagement On Event Platforms

Endless Events

Instead, connections and event-related experiences were at best scattered across several social media platforms. In their estimation, the community model consists of 80% year-round online interactions and 20% at an annual in-person event. As the community lives online at all times, people from all over the world can join.

Platform 333
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Use the data you collect to upload custom audiences and find similar audiences to target on social media. Don’t collect more data than you need, and be transparent with your audience and how you use their data and what you’re doing to ensure a safe online experience. Prioritize safety and security. Like what you see?

article thumbnail

How To Prepare For A Career In Event Planning

Endless Events

Online Courses, Blogs, & Other Free Content. The internet is teeming with online courses and on-demand content from and for event professionals. Then, there are also e-books, whitepapers, and event industry blogs or podcasts that keep everybody on top of the most important event trends. . But how do you get started?

article thumbnail

Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.