Marketing Online Platform Whitepaper 
Endless Events
MARCH 2, 2022
So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.
Advanced Travel and Tourism
FEBRUARY 3, 2022
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.
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Advanced Travel and Tourism
FEBRUARY 17, 2022
Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?
AltexSoft Travel
MARCH 15, 2021
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.
Stova
MARCH 16, 2023
According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. On the event marketing side, when we are setting the strategy for a particular program, we look at several types of data. That applies to us as consumers and it applies to us as individuals.
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