Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

OCTOBER 4, 2021

If you are holding an in-person and hybrid event in the coming months, you can leverage data — from a Freeman survey conducted in collaboration with Epistemix as well as research from Ohio State University — to help allay concerns about physical events. Here are some takeaways from those studies.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. The booth allows guests to give unfiltered feedback on their experience, which often includes positive praise that can be used as testimonials for future marketing campaigns.

Logistics 105

Logistics Sustainability Events Public Relations 105