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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

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8 Reasons to Gather at In-Person Events

Convene by PCMA

If you are holding an in-person and hybrid event in the coming months, you can leverage data — from a Freeman survey conducted in collaboration with Epistemix as well as research from Ohio State University — to help allay concerns about physical events. Here are some takeaways from those studies.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Not only did this experience delight and revitalize attendees, it caught the attention of sponsors, igniting a fierce competition to lock down sponsorship for the following year.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.