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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Promote your event early and often.

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Conference Branding: The Complete Guide to Event BrandingĀ 

Bizzaboo

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing. Making events feel smaller and more personal should start with pre-show communications. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals donā€™t.

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8 Ways to Put Your Event Content to Work

Convene by PCMA

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an event blog or website.