This is the time to invest in your boutique hotel’s brand
Dana Communications
JANUARY 28, 2021
With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as hospitality’s worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting. Unfortunately, this short-sighted approach only provides a potential fix that will result in a definite blow to long-term success.
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