Event Marketing Study: ‘Now Is the Time to Regain Your Footing’
Convene by PCMA
AUGUST 29, 2022
Here’s a closer look at CMO Council’s study, “NextGen Events: Optimized for Outcomes,” produced in collaboration with Cvent and based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software, and GfK: Formats and types of events are under greater consideration.
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