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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. CSEP: Certified Special Events Professional What Is CSEP Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CMP 2.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% 21st Century Expo Group, Inc.

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The Top 12 Event Planning Certifications

Bizzaboo

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

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Why the Over-50 Crowd Still Matters for Events

Maritz Global Events

Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Quite a few event marketers are investing heavily to win over Millennials and Gen Z – and it makes sense. At many conferences, this vintage crowd is largely ignored.

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Best Stova Alternatives and Competitors in 2024

Eventtia

The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.

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Best Stova Alternatives and Competitors in 2024

Eventtia

The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.