Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.” What they’re not saying?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

NOVEMBER 6, 2023

To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.” This is the kind of information that exhibitors deserve to know to increase the likelihood of having a successful show. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Logistics 105

Logistics Sustainability Events Public Relations 105

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Sports 98