Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.”

Marketing 59

Marketing Marketing Public Relations B2B 59

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

APRIL 20, 2023

Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. This technology concept art was created by the same type of generative AI used by DALL-E.

Technology 105

Technology Technology Events Event Marketing 105