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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.” Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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Try Out New Trade Show Booth Ideas

Endless Events

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. This includes handling various marketing challenges and inculcating best practices. Which worked better for you?

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Marketing Conferences: The #1 Marketing Events Guide in 2023

Bizzaboo

Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.

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Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.

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12 Events That Deliver Unforgettable Attendee Experiences Every Year

Bizzaboo

You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.

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Marketing Conferences: The #1 Marketing Events Guide in 2024

Bizzaboo

Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.

Marketing 106