Smart Meetings
MARCH 3, 2023
Like Pereira, Goodman also worked in marketing and advertising. Before greater:SATX, she spent 20 years in marketing and advertising Dallas and San Antonio, representing national and local notable clients including Midas Automotive Repair, Procter and Gamble, Jose Cuervo, H-E-B, among others.
The MICE Blog
SEPTEMBER 27, 2023
Everyone is familiar with one side of Stuttgart’s story—its fame as the birthplace of the first car and its dominant presence in the automotive sector. The city promotes public transport by offering free tickets to attendees who book their hotel stays through Stuttgart Marketing. Every detail tells a story.
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ITA Group
MAY 5, 2022
If a customer faces options in a highly competitive market, having a strong brand reputation is a differentiator. Some common reasons channel leaders implement standards programs include: Tracking compliance to brand guidelines and marketing representation. Knowledge/certification requirements. When Is a Standards Program Ideal?
ITA Group
DECEMBER 2, 2021
Marketing & Communication strategy. Using Certification and Training Incentives to Meet Shifting Customer Expectations. How a flexible, strategic channel program changed the game for a major automotive manufacturer. Engagement Strategies. Program Branding & Messaging. UX Assessments. Communication Execution. Solution Management.
AltexSoft Travel
JANUARY 29, 2020
To make things even more complicated, each crew member has between 5 to 100 certificates and licenses with different expiration dates. The first large-scale attempt to solve the crew scheduling problem by means of machines was completed in the early 1970s by IBM’s Airline Marketing Group. A FORTRAN program called.
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