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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

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MICE professionals

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. email is still what event professionals go to throughout the entire event lifecycle.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Work on SEO, connect to customers on social media, promote your company on review and local information websites.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

To streamline your relationships with suppliers and automate reservation processes, you can connect your software to travel providers via APIs. via social media, in the office with the help of employees or self-service kiosks, through local resellers and affiliates, or even. with the help of a network of street agents.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Having a booking engine and / or a channel manager is a recommendation and sometimes even a strict requirement of metasearch websites to automate the information retrieval and update process. That’s an easy and recommended way to go to automate the setup and further updating. The mode reduces network traffic when updates are performed.

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The Complete Guide to Event Marketing 2023

Stova

Introduction We are all familiar with the adoption rates of social networks and online communities. Social networks will adjust to include the hype; it will become part of the way we do business from now on. What technology and social media do they use? How much time and disposable income do they have?