Do You Need a KPI Event Playbook?
Convene by PCMA
SEPTEMBER 18, 2023
Joe Federbush (right), president and chief strategist for EVOLIO Marketing, talks about how he and his client, Jon Wolff, global events manager for consumer electronics company Lenovo, put together a KPI playbook. What kind of informed decisions are you going to make from that?” What were the outcomes of those meetings?
Let's personalize your content