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Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

MICE professionals

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Maritz Global Events

I strongly advise exhibitors to take advantage of all pre-show promotions that are on offer to facilitate lead retrieval for exhibitors. Behavioral technology is another way you can capture and qualify leads that practically runs in the background. Lead Retrieval App for Trade Shows. That’s versatility! Talk to our team.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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PCMA’s Big Bet on Presidential Visit Paid Off

Smart Meetings

Another Kind of Intelligence The overarching topic, however, was the impact of Generative AI on events. Secretary Clinton called the emerging technology a social, political and economic challenge. “We He suggested that one way to add value in the future will be to provide the human touch missing from an automated world. “In

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. This can be achieved through digital forms, interactive apps, or direct interactions during events. But the era of paper sign-ups and business card exchanges is waning.