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Do You Need a KPI Event Playbook?

Convene by PCMA

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. CRM data, registration data, lead data, meetings data, followed by attitudinal data.” Don’t just look at it as event marketing in a vacuum. How do they define success?”

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The Ultimate Event Strategy Guide 2023

Stova

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Maritz Global Events

You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Immediate Automated Trade Show Follow-up. That’s versatility! About Mike.

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Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

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6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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10 Must-have Event Ticketing Platform Features

Bizzaboo

When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. With so much at stake, it’s no surprise that the global event ticket industry is projected to expand 150% by 2030.