Do You Need a KPI Event Playbook?
Convene by PCMA
SEPTEMBER 18, 2023
Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. CRM data, registration data, lead data, meetings data, followed by attitudinal data.” Don’t just look at it as event marketing in a vacuum. How do they define success?”
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