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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

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6 Ways to Drive Success with ROI Technology

Smart Meetings

Then, they conduct customized outreach that converts more prospects and keeps customers engaged year-round. With data from smart tags, marketers can now sync their event activity data to their CRM (customer relationship management) and marketing automation systems. You can download a copy of the report here.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Educate customers and prospects? For example, how many quality prospects will you add to your database? They can highlight metrics for lead quality, sponsored session ratings, content downloads, net promoter score, and more. Technology provides an easy fix: Merge event data with your CRM and marketing automation systems.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.

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Do You Need a KPI Event Playbook?

Convene by PCMA

Online, we’re starting off the series with insights shared on how to determine your events’ KPIs, OKRs, and all the Rs (return on investment, experience, emotion, and objectives), with a bonus: Download an Event KPI Playbook template to get started. Download the EVOLIO Marketing’s Event KPI Playbook template.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example : An anonymous contact visits your website and submits a form to download a white paper. Example: Someone becomes known to your company by submitting their information to download an ebook. Each presents strengths, weaknesses, and levels of complexity. Then, they view an on-demand webinar and attend an event.

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The Complete Guide to Audience Engagement in the Events Industry

Bizzaboo

Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. What other technology is my organization using to capture customer and prospect data? for attendees, sponsors, exhibitors, vendors, speakers)? Will we offer paid or free tickets?