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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. Once you have these basics covered, you’ll have a strong foundation for promoting your event on your website.

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MICE professionals

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

They compare total hotels’ spendings on classic advertising in such metasearch engines as Google and Bing to total investments in partnering with industry-specific metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago, etc.). Metasearch engines get their revenue from advertising. Investments in ads vs. metasearch engines.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

What it is: Email marketing platform to send promotional messages and updates to your email list. Mailchimp is an easy-to-use email marketing platform that can help you draft and send promotional messages or even create entire automated campaigns to nurture your audience and convert them into paying customers.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. email is still what event professionals go to throughout the entire event lifecycle.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Your advertising and promotional strategy can be a real gamechanger. In case you’re not familiar with the concept, watch our explainer on APIs in travel.

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Marketing Conferences: The #1 Marketing Events Guide in 2024

Bizzaboo

We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. Expos : A global event that strives to promote progress and foster cooperation. 3 to 5—The first promotional product trade show of the year is a must-attend event!

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