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People on the Move

Convene by PCMA

Visit Omaha has announced changes to its team as the organization prepares to recover from the pandemic. Erin O’Brien has been promoted to become the organization’s director of marketing and content. O’Brien joined Visit Omaha in 2014 as a social media manager. Jamar Root and Zoe Roberts.

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The Saskatchewanderer: The Power of Using a Brand Ambassador to Tell Authentic Visual Stories

Crowdriff

“We do well, relatively speaking, but we’re kind of at a budgetary deficit compared to some of our competitors,” explained Les Holmlund, a Digital Marketing Consultant at Tourism Saskatchewan. Without the budget to really tell their story, Holmlund said that the province’s tourism department has often depended on others to do it for them.

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20 Outstanding Examples of Experiential Marketing

Bizzaboo

Expand cross-channel efforts: Give people something to talk about on social media with a fun activity and a hashtag. Promote your event on social media or via your email list. A full social media campaign was executed in tandem with the experiential strategy and the result was great online buzz for JetBlue.

Marketing 105
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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

By creating the #ExploreGeorgiaPup campaign , they featured photos of dogs from locals and visitors on social media, and encouraged people to share their own pup photos. And of course, excited Starbucks customers couldn’t wait to get their hands on the new cups, and snap photos of it to social media. travel market.

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#NewMexicoTrue: Sparking State Pride and Wanderlust with Video Storytelling

Crowdriff

Prior to 2012, the state of New Mexico didn’t have a cohesive tourism marketing strategy. Its tourism department focused mostly on providing administrative services and support for its regional destination marketing organizations. Starting Point: Understanding Incorrect Impressions of New Mexico.

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How and Why Visit Indy Adopted an All-Digital Marketing Approach

Crowdriff

When Jeff Robinson began working for Visit Indy as a digital designer 11 years ago, the destination marketing organization had only just begun its transition from print to digital. Instead, the all-digital strategy mixes significant social media spends with real life activations and user-generated content.

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Doors of Thrones: How Northern Ireland Rose into the Travel Limelight with Game of Thrones

Crowdriff

So even though Brian Twomey, the Head of Marketing Communications for Tourism Ireland , suggests that it was luck that dropped perhaps the most successful destination marketing campaign of the year into his backyard, there’s more to be said about the persistence and creative thinking of Twomey and his agency partners. one might ask.

Tourism 52