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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Marketers develop event content with relevant keywords to boost SEO.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. Before the pandemic, my focus was editorial and site SEO. In doing so, we surpassed our expectations. Adaptability.

Tourism 279
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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

The last two decades have seen the rise of mobile devices, app stores, and social media. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. These practices even work in favor of your SEO goals. standards for web accessibility.

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