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What is B2B Event Marketing?

Bizzaboo

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Use email marketing to promote the event to your existing database, create social media campaigns, and leverage your website to provide event details and registration information.

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Corporate Event Planning: Checklist and Guide

Bizzaboo

Conferences and seminars , like HubSpot’s INBOUND , are typically the largest events and feature keynote addresses, seminars, breakout sessions, networking opportunities, workshops, and more. Hosting a corporate event creates the perfect atmosphere for meeting new business prospects and capturing leads. Generate leads.

MICE professionals

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9 Proven Ways to Promote Your Event for Free

All Conference Alert

You can make it interesting and simple to use by including information on the speakers, the event schedule, and the registration procedure. Writing guest posts for websites is a win-win situation that increases the visibility of your event and offers prospective guests useful details about the event.

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The Ultimate Event Strategy Guide 2023

Stova

And while that might not be the most exciting prospect, it is the most important one. Through a custom-designed solution, they were able to consolidate all of their registration and marketing into one platform, distributed through a global events calendar. Event Automation Makes Events Easier 90% of event planning is research.

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How To Leverage Your Virtual Corporate Events For Greater Results

Eventtia

Another common type of virtual event, a webinar (a portmanteau of “web seminar), mainly involves one speaker presenting a particular topic to a relatively small group. The idea is to make sure as many prospective attendees in your community will be able to attend. Easily add your logo and other branding elements.

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Your Complete Guide to Virtual Events

Eventtia

This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Short of “web seminar,” a webinar is a seminar that’s delivered online via a virtual platform. Also, convincing prospective sponsors to finance a virtual event is not always easy.

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20 Types of Corporate Events You Should Know About

Social Tables

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Add speed networking sessions to conference agendas to help drive registration and increase its perceived value.

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