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What I Wish I Knew in College: Destination Marketing Advice

DCI

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. Be Open to Everything – Especially A Career in Tourism Be prepared for anything because you can never fully predict where your professional life will go.

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So What Are The Best Lifestyle Media For Your Travel Angles?

DCI

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Luxury Lifestyle.

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10 Timely Insights for Producing an Event in 2022

Convene by PCMA

Understand that your event might not be the logistically flawless masterpiece that you want it to be due to elements outside of your control — like last-minute cancellations, travel and shipping delays, and labor shortages. Ensure prospective exhibitors are aware of the message their absence will send to the industry.

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How College Towns Inspired These DCIer’s Love of Place

DCI

I already wanted to travel for food, but living in such a serene place, my love for travel increased even more. I teach a class there now: Journalism and PR: Travel, Food and Lifestyle! My love of place at MSU was initially inspired by being a Spartan Ambassador, giving campus tours to prospective students.

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Resolve to Roll-Out New PR Measurements in 2022

DCI

Travel publicists are constantly working to provide a clear way to tell their destination CEOs, we’re doing our job. It’s not always easy, but despite the headwinds the travel PR industry is creating new PR measurements, means and norms for quantifying successes and results. Measure Quality, Not Just Quantity. No news there.

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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. We always say today’s traveller is tomorrow’s talent. More recently, the Chattanooga Chamber of Commerce and Chattanooga Tourism Co.