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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. All the news Back to newsroom. A window of opportunity. David Fernández.

Tourism 52
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Digital nomads: a new way of understanding work and travel

Interface Tourism Spain

It is a lifestyle that allows professional development with greater flexibility of schedules and geographical freedom, as pointed out by specialized websites such as Planet Nomad. Traveller communities help telecommuters network and have a big say in making decisions about which destinations to move to.

Travel 52
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. Those are websites that sell all sorts of travel products, separately or packaged in bundles. What is experiential travel?

Travel 105
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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Visit our Institute for Sustainable Destinations website today: [link].

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

Throughout this campaign, they saw over 3,000 uses of the hashtag in under a year, which led over 14,000 visitors to their website. The right social network. Last year, Destination Canada (the organization in charge of promoting tourism in Canada) launched a huge video campaign to target the U.S. travel market.