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What is B2B Event Marketing?

Bizzaboo

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. It also helps businesses and sponsors accelerate lead-generation efforts, enabling organizations to increase brand awareness, generate buzz, and demonstrate thought leadership.

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Various Type Of Event You Should Know

Alcor Mice

Seminars: Seminars are usually organized with a specific group of people in mind. Seminars can also be held virtually through video conferencing platforms such as Zoom or Microsoft Teams. Tradeshows: Tradeshows are exhibitions at which businesses in a particular industry promote their products and services.

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MICE professionals

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Harnessing the Power of Social Media to Enhance Attendee Interaction and Experience

Traveler's Q

billion active social media users worldwide, social media provides a vast platform for event promotion and engagement. Tips for Using Social Media To Promote Your Event By following these social media tips, event planners and marketers can harness the power of social media to promote their events successfully. With nearly 4.5

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20 Types of Corporate Events You Should Know About

Social Tables

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. To sell: Corporations host tradeshows, product launches, and other sales events to promote their product or services.

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Your Complete Guide to Virtual Events

Eventtia

This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Advanced analytics will mean it’s easier for event organizers to prove the event’s value to sponsors and partners and can also use the collected data to create better events in the future.

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17 Outstanding Event Marketing Examples

Bizzaboo

Event marketing is a direct way of forming new connections, providing learning opportunities, and creating memorable experiences for prospects and customers. Here are successful examples of event marketing that can inspire your promotion ideas: 1. Seminar: SQLBits. What is event marketing? Source: Oracle. Source: Lean Startup.

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Best Practices for Hosting a Channel Partner Summit & Other Partner Events

ITA Group

Finding sponsors to fund an aspect of your event (e.g., Offer opportunities to engage with partners (while helping to fund your event) by finding sponsors for something like a yoga or fitness class. Related: Learn more about how sponsorship programs can create memorable attendee and sponsor experiences. But don’t stop there.