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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

AltexSoft Travel

As a travel business, it’s not enough to just offer a variety of travel options to your customers. To truly stand out in the crowded industry, you must provide a unique and personalized experience that keeps your customers coming back for more. That’s where closed user groups come in. Travel clubs.

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Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider

ITA Group

Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider. As we have mentioned before, there really isn’t one universal definition of customer loyalty, which can make it challenging to pinpoint how to measure the effectiveness of your program. 4 Behavioral Metrics to Consider.

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Travel Analytics: Data Sources, Use Cases, and Real-Life Examples

AltexSoft Travel

In the continuously changing travel industry, data-driven insights are revolutionizing decision-making processes. Beyond its fundamental role in elevating customer experience, travel analytics has a valuable impact on revenue growth and cultivating a competitive edge. Travel data: external and internal sources.

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How to Create Relevance & Personalization in Channel Partner Programs

ITA Group

How to Create Relevance & Personalization in Channel Partner Programs. If you could build a channel partner program in a perfect world—one where money was no object, resources were abundant and everyone got what they wanted—personalization would be woven into the very fabric of a program’s creation and purpose.

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The Complete Guide to Audience Engagement in the Events Industry

Bizzaboo

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. of organizers say in-person events are their organization’s most impactful marketing channel — and webinars continue to entice attendees, the question is: How do you keep participants engaged across all event formats?

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Mapping the Customer Experience: Answers to 7 Common CX Questions

ITA Group

Mapping the Customer Experience: Answers to 7 Common CX Questions. Which got me thinking: Why don’t I bring the voice of our clients to you? Which got me thinking: Why don’t I bring the voice of our clients to you? Client Question #1: Hey Max, I get pitched on customer experience (CX) about five times a day.

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Hotel Data Management: Solutions and Practices to Turn Information into a Valuable Asset

AltexSoft Travel

In this article, we’ll talk about proven data management approaches and technologies utilized in the hospitality industry to boost revenue and enhance customer experience. It aims at turning information into meaningful insights that enable expenses and operations optimization, cutting costs, and as a result, increasing profits.