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How Color Can Be Your Next Secret Weapon to Earn Audience Engagement

Smart Meetings

Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.

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Innovative Corporate Event Branding Ideas

Blue Spark Event Design

When exploring ways to showcase a corporate brand at a conference, our brainstorming sessions always circle back to the conference objectives. It’s crucial to clearly outline your goals so that we, as event planners, can effectively convey those key messages and themes across the entire conference. We can do that.

MICE professionals

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What is a Brand Activation Event, and Why are they Useful?

Blue Spark Event Design

This can be part of a product launch, a corporate conference setting, or a mobile marketing experiential event. Unlike advertising or social media, an in-person activation envelopes guests in brand attributes which allow them to fall in love and personally connect with the product or service. Does it solve a problem?

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5 Valuable Lessons Event Professionals Learned in 2019

Maritz Global Events

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from social media to the over-50 crowd, there was a lot of accessible content that event professionals found helpful.

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Show Stopping Grand Entrance Ideas For Your Next Event

Endless Events

Always be sure your grand entrance matches the theme and tone of your event. There are so many grand entrance ideas, but it’s key that you match your event style. If you are having a tech conference an all floral entryway may not make as much sense as an LED tunnel. Event Sponsorship .

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The mechanics of explicit communication at meetings

Conferences that Work

You have important information to convey to attendees, presenters, or exhibitors before an event. You might use email, bulk texting, in-app messaging, website updates, or even social media. You’re an emcee on stage and you need to remind folks about the time and place of the evening social.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% LAI Live Washington, D.C. Launch, Inc.