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Your Complete Guide To PR For Events

Eventtia

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms. It must also help to drive sales.

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Starting a travel blog can be a fantastic way to share the richness of life at your destination.

MICE professionals

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. So did American airlines.

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The Complete Guide to Event Marketing 2023

Stova

Introduction We are all familiar with the adoption rates of social networks and online communities. Social networks will adjust to include the hype; it will become part of the way we do business from now on. The same pretty much happened in 2008 when social media came along. We all love it, we all do it.