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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It involves developing a visual language, color palette, tone of voice, and overall messaging that is consistent with the event’s objectives and values. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Corporate Event Planning Ideas: Amazing Social Spaces, Be Family-Friendly, and More

Endless Events

Infocomm is that and more, featuring leading thinkers and advocates of groundbreaking techniques from various fields. Follow the Best by Checking out These Blogs. This list contains 20 must-follow blogs for the event professional, from well-known brands like Event Industry News and Endless Events (that’s us!)

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Travel Analytics: Data Sources, Use Cases, and Real-Life Examples

AltexSoft Travel

In the continuously changing travel industry, data-driven insights are revolutionizing decision-making processes. We will examine key data sources, real-world use cases, and how to approach analytics in travel. Travel data: external and internal sources. geolocation, profiles, and feedback.

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20 Internal Meeting Ideas

Bizzaboo

This type of meeting might happen on a regular or as-need basis. Most people don’t always associate enjoyment with this event type, but there’s no reason why you can’t plan a fun staff meeting with high levels of event engagement. Use friendly reminder tools. To remedy this issue, they decided to use a visual tool.

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Hotel Price Prediction: Hands-On Experience of ADR Forecasting

AltexSoft Travel

This blog post will delve into the challenges, approaches, and algorithms involved in hotel price prediction. Hotel price prediction is the process of using machine learning algorithms to forecast the rates of hotel rooms based on various factors such as date, location, room type, demand, and historical prices. Data relevance.

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Defining Value Stream Mapping for Travel Business Owners

AltexSoft Travel

Value stream management , value stream mapping, or VSM for short are complementary terms that refer to a business process visualization technique rooted in lean thinking. The roots of this technique go back to Toyota’s revolutionary management back in the 1990s. Gather the data. A strategic view. Set goals and strategies.

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Sentiment Analysis in Hotel Reviews: Developing a Decision-Making Assistant for Travelers

AltexSoft Travel

Sentiment analysis is the technique of capturing the emotional coloring behind the text. That’s why this type of examination is often called opinion mining or emotional AI. “I You can learn much more about types, tools, and use cases of sentiment analysis in our dedicated blog post. Step 1 — data collection.

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