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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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How To Increase Event Sponsorship ROI

Bizzaboo

Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.

MICE professionals

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What is Event Creative? The Secret to Unforgettable Experiences

Endless Events

82% of B2B marketers believe that attendee engagement is a key KPI for event success. A presentation template can make your life easier if your event includes webinars, seminars, or any session with a slide deck. . They intentionally leverage event creative to orchestrate unique experiences that stick with attendees.

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The Micro-event Revolution: How Smaller Gatherings Are Making a Big Impact

Bizzaboo

Our State of in-person B2B conferences report found that venue location; diversity, equity, and inclusion (DE&I) efforts; travel/accommodation costs; and sustainable practices are among the top priorities attendees consider when deciding whether to attend an in-person event.

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The Ultimate Sustainable Event Management and Planning Checklist

Bizzaboo

In our recent State of in-person B2B conferences report , 26.8% On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. ☐ Talk to attendees, sponsors, and speakers directly for anecdotal and direct feedback. 1 priority, and 31.2% said they’re their No.

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32 Must-have Event Management Software Features

Bizzaboo

Consider these findings from our State of in-person B2B conferences report : 68.9% Whether for small seminars or large-scale conferences, the Klik SmartBadge is a testament to how smart wearables can profoundly enrich the event landscape. of organizers say event software has a major impact on the success of their events 67.4%

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ITB China 2023 kicks off today, reuniting China’s tourism market with the global world of travel

Travel Daily Media

Under the anchor theme “ Crossing Barriers, Connecting Markets ”, China’s premier B2B travel trade show is set to play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry.

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