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Do You Need a KPI Event Playbook?

Convene by PCMA

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

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The Ultimate Event Strategy Guide 2023

Stova

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

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Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

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Cvent vs Whova: Which Event Management Software Is Best?

Eventtia

Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event.

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The Essential Event Budgeting Guide 2023

Stova

Three cost-saving tactics executives are currently deploying to make their event budget plan: Controlling costs on hotel rooms, meeting rooms, food and beverage, concessions, and travel. Consolidating technology into an end-to-end event automation platform. Marketing & PR Marketing is an important aspect of any event.

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Cvent vs Bizzabo: Which Event Management Software Is Best?

Eventtia

It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. According to Footlight International representatives, “Eventtia is a well-rounded tool that helps event organizers, attendees, and sponsors maximize their event experience.