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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

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Better Customer Journeys and Business Growth with a Meeting Automation Platform

MeetingsNet

Meeting automation platforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. Sponsored by: Lucy has a tough job. Download the White Paper today! What’s more? Now that is neat!

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Here Are The 22 Best Event Platforms To Use In 2022!

Endless Events

One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. The possibilities are truly endless when designing a custom floor plan for your Remo event that immerses attendees to any imaginable location (trade show floor, the moon, the beach, relaxing networking lounge).

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Business card collection — including using a fishbowl to collect business cards — is a common sight at trade shows. This ensures that the data collected is vast but also accurate and reliable.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example : An anonymous contact visits your website and submits a form to download a white paper. Example: Someone becomes known to your company by submitting their information to download an ebook. Among Fortune 500 companies, 14% reported earning $5 for every $1 spent on their trade show exhibitions.